Brand Guidelines
Join Hypha, where you can stake AVAX, earn exciting rewards, and fuel the development of innovative Layer 1s. Our platform creates a synergy between AVAX and every new chain in the Hypha ecosystem.
The Alignment Layer for Blockchain Ecosystems
This guide outlines the visual system, design principles, and standards that forge a cohesive brand experience across all platforms.
At its core, Hypha embodies precision and assurance—just as our platform reveals inconsistencies and enhances financial outcomes. Within these pages, you'll discover the essentials of our brand identity: from typography and color schemes to accessibility standards and usage guidelines.
Whether you're developing a digital product, preparing a presentation, or designing print materials, these standards guarantee that every representation of Hypha conveys trust, intelligence, and dependability.
At its core, Hypha embodies precision and assurance—just as our platform reveals inconsistencies and enhances financial outcomes. Within these pages, you'll discover the essentials of our brand identity: from typography and color schemes to accessibility standards and usage guidelines.
Whether you're developing a digital product, preparing a presentation, or designing print materials, these standards guarantee that every representation of Hypha conveys trust, intelligence, and dependability.
Positioning
Fragmented tools and misaligned incentives have held developers and ambitious teams back from realizing blockchain's true potential.
HYPHA changes this by uniting technical and economic layers into an integrated, end-to-end L1 solution. Built for innovators and builders—not just the financially driven—HYPHA makes blockchain accessible, scalable, and designed for a collaborative, interconnected future.
HYPHA changes this by uniting technical and economic layers into an integrated, end-to-end L1 solution. Built for innovators and builders—not just the financially driven—HYPHA makes blockchain accessible, scalable, and designed for a collaborative, interconnected future.
Tone
Visionary
Empowering
Pioneering
Dependable
Ambitious
Guiding
Transformative
Insightful
Empowering
Pioneering
Dependable
Ambitious
Guiding
Transformative
Insightful
Messaging
HYPHA is the bridge that connects technical brilliance with economic vision, empowering developers and dreamers alike to unlock the full potential of blockchain. It paves the way for a collaborative and scalable future, where innovation knows no bounds.
Logotype & Composition
Minimal Sizes
Doc Layout
Position the logo on the primary grid line, aligning it to the left side for a prominent presence. In cases where the necessary space is not available, the logo should be placed in either the top or bottom left corners of the page. Detailed stationery layouts can be found in the BrandCollateral section of this document, offering specific guidelines for optimal placement.
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789° (!"#$%&?@)
abcdefghijklmnopqrstuvwxyz
0123456789° (!"#$%&?@)
Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789° (!"#$%&?@)
abcdefghijklmnopqrstuvwxyz
0123456789° (!"#$%&?@)
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789° (!"#$%&?@)
abcdefghijklmnopqrstuvwxyz
0123456789° (!"#$%&?@)
Display - 2xl
Heading 1
Display - xl
Heading 2
Display - lg
Heading 1
Display - md
Heading 1
Colors
Our color palette is designed to convey trust, innovation, and clarity. Each color has been carefully selected to work harmoniously across all brand touchpoints.
01
Cerulean blue
Hex: #5751F9
RGB: (87, 81, 249)
02
BICE GREEN
Hex: #00D873
RGB: (0, 216, 116)
03
Anti-flash white
Hex: #eaeff3
RGB: (234, 239, 243)
04
alabaster
Hex: #FFFFFF
RGB: (255, 255, 255)
05
gray
Hex: #7D7D7D
RGB: (125, 125, 125)
06
Eerie Black
Hex: #171717
RGB: (23, 23, 23)